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Benchmarking to Win!

The Importance of Competitive Usability Benchmarking Testing your newly designed website or application with real users is crucial to ensuring success. Benchmarking your product against other...

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Why Quantify? A Case Of International Website Benchmarking

It’s no secret that the world is becoming a smaller place with the wide array of digital products and services that are available today. The expansion of broadband service and the proliferation of...

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Find Your Fit: 9 Questions to Ask Potential User Experience Research Partners

Choosing the right user experience research partner is a significant decision. Watermark Consulting conducted an analysis of customer experience leaders and laggards that showed the stock performance...

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Best Practices for Quantitative User Experience Research on Mobile Sites

The proliferation of and reliance on touch screen smartphones has changed the way consumers perceive and use their mobile devices. Consumers today are visiting mobile sites for far more than just a...

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Turn Up The Heat On Testing Visuals:Heat Maps Deliver A Wow Factor

Why Do You Need A Heat Map? Do you have a website page, a storyboard, concept, or some other type of visual stimuli you want in-depth feedback on?  Would you want to see what elements of the visual...

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The Formula for A-ha! UX Insights: How Much + Why

Kirk and Spock, Bert and Ernie, Butch Cassidy and the Sundance Kid – pop culture is full of dynamic duos who are better together than alone. As user researchers we could learn a little something from...

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Data To Decide: A Model To Predict The Impact Of UX Changes

Businesses have more ways than ever to reach consumers, and consumers have access to more online information than ever before. At any one time, your customers may have access to their smartphones,...

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Benchmarking to Win!

The Importance of Competitive Usability Benchmarking Testing your newly designed website or application with real users is crucial to ensuring success. Benchmarking your product against other...

View Article


Why Quantify? A Case Of International Website Benchmarking

It’s no secret that the world is becoming a smaller place with the wide array of digital products and services that are available today. The expansion of broadband service and the proliferation of...

View Article


Image may be NSFW.
Clik here to view.

Best Practices for Quantitative User Experience Research on Mobile Sites

The proliferation of and reliance on touch screen smartphones has changed the way consumers perceive and use their mobile devices. Consumers today are visiting mobile sites for far more than just a...

View Article

Image may be NSFW.
Clik here to view.

Data To Decide: A Model To Predict The Impact Of UX Changes

Businesses have more ways than ever to reach consumers, and consumers have access to more online information than ever before. At any one time, your customers may have access to their smartphones,...

View Article

Find Your Fit: 9 Questions to Evaluate Potential User Experience Research...

Let’s face it, none of us have infinite resources available at our jobs. You don’t always have the available expertise to get the user experience insights you need for every critical project. If you...

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